Commercials often serve as an excellent form of advertisement as they bring visuals to the customer in a catchy way.
In order to continue to maintain their dominance as one of the best furniture retailers in the region, Star Furniture in Texas launched a commercial campaign that highlighted their quality furniture outlets, focusing on excellent selection at amazing prices. This well-received commercial campaign featured a variety of funny Star Furniture customers as they described their furniture buying tendencies and experiences. The commercials were simple, yet effective, and put great emphasis that shopping, and saving big, at Star Furniture Outlets can be a fun, relaxing, and even addictive activity.
In the first commercial, you are introduced to Mike. Mike accompanies his wife in a furniture buying trip, following her around the outlet store. Mike narrates his experience, and describes how he fell in love with a beautiful sofa that was on display. Essentially, Mike is left with one of two options, which are to either continue following his wife as she enjoyed the shopping experience, or to stay admiring the sofa. Towards the end of the commercial, we learn of Mike’s decision, as much to his wife’s dismay, he is sleeping on the amazingly comfortable sofa.
This commercial was very effective, as it brought humor to the furniture buying experience. It also brought light to Star Furniture’s great selection of attractive, and yet comfortable furniture. It was shot in such a way that imitated the forever popular reality television interviews, and left the viewer with a good laugh at the end. The commercial was also subliminally effective through its utilization of text advertisement throughout the commercial. Viewers cannot help but notice the 33 to 75 percent off caption, as Star Furniture sought to further win over the hearts of all by subtly highlighting the low prices while implementing humor.
You can view Mike’s commercial below. We guarantee you will watch it more than once!
While the Mike commercial will certainly attract repeat visitors, it can only be so effective. It reaches a specific target audience, and while it is humorous, it is also corny. In order to give viewers a variety, Star Furniture used a variety of commercials and characters. This variety enabled them to reach every kind of customer, ultimately making their commercial campaign much more effective than other furniture companies.
In this second commercial, we are introduced to Tracy. Tracy is, clearly, a furniture shop-a-holic. During her reality TV-like interview, she describes her love for purchasing furniture at a moment’s whim. She defines the spontaneous shopper, and emphasizes that there is no better value than the furniture at Star Furniture Outlets in Texas. While she mentions the outstanding prices, there is also a text caption advertisement that subtly surfaces, reaffirming the 33 to 75 percent off all furniture. While this commercial is, like Mike’s, a bit corny, it is also very effective in emphasizing the great selection of furniture at the lowest prices. It also does a good job in showcasing just how much fun furniture shopping can be when done at the right stores.